Our Story
For more than fifty years, Alabama World Travel has designed extraordinary journeys for those who value expertise, authenticity, and the art of discovery. Locally owned by Liz Sadie Sutton and managed by Kristin Walston, our team crafts luxury travel experiences that go beyond the expected — seamlessly blending cultural depth, personalized service, and the transformative power of travel.
Alabama World Travel was founded in 1971. At that time we processed airline tickets, booked tours, hotels, and cruises, and hosted leisure groups.
Jim Sadie, who purchased AWT in 1975, was a family man committed to integrity, excellence, genuine care, and always promoting a positive attitude.
Liz Sutton, along with her husband Bill, bought her father’s business in 1988 with the vision to build upon Jim Sadie’s legacy.
Seeing the growing demand for corporate incentive travel, Liz expanded the agency by launching Sutton & Associates—now Sutton Planning. This division quickly became a national leader in designing and managing programs that motivate, recognize, and reward top performers and valued clients.
In 2011, Liz’s sister and Jim Sadie’s daughter, Jennifer Booth, assumed leadership of the leisure division. Her 31-year tenure with Alabama World Travel marked a period of steady growth and continued excellence in luxury travel.
AWT celebrated 45 years of service as The Montgomery Area Chamber of Commerce led a ribbon-cutting ceremony.
Alabama World Travel marked its 50th anniversary—celebrating five decades of service, growth, and meaningful connections through travel. The milestone honored the agency’s legacy and the clients, partners, and team members who made it possible.