Our Story

Alabama World Travel is a thriving, niche travel agency that specializes in curating rich, culturally immersive travel experiences around the world to enrich lives.  AWT is locally owned by Liz Sadie Sutton and managed by Jennifer Sadie Booth.

1971

Alabama World Travel was founded in 1971 and began as many travel agencies did 40 and 50 years ago, processing airline tickets, booking tours, hotels, and cruises, and sometimes escorting groups.

1975

Jim Sadie, who purchased AWT in 1975, was a family man committed to God-honoring values of doing what’s right all the time, giving above-and-beyond service, and always promoting a ‘PMA’ – Positive Mental Attitude.”

1988

Liz Sutton, along with her husband Bill, bought her father’s business in 1988 with the vision to build upon Jim Sadie’s legacy.

2000

Keeping up with Travel trends, Liz continued to grow Montgomery and her agency by adding an Incentive Division, Sutton & Associates (S&A). S&A is a successful, national corporate incentive travel planning and management division born from a need for companies to motivate, recognize, and reward their top performers and best clients.

2011

Liz’s sister and Jim Sadie’s daughter, Jennifer Booth, took on the management of AWT and continues today to find new ways of expanding the possibilities within the luxury travel leisure side of the business.

2016

AWT celebrated 45 years of service as The Montgomery Area Chamber of Commerce led a ribbon-cutting ceremony.

 An abundance of cultural treasures

Traveling across Europe opens your eyes to a world of unparalleled culture and history. It often seems impossible to choose between the Renaissance art of Florence and the Impressionist paintings of Paris; Germany’s Bavarian castles and the bustling multicultural London streets. The wealth of knowledge acquired in Europe is an asset of a lifetime – its only rivals being the people and food you’ll encounter along the way! Close proximity of individual countries makes it easy to incorporate any number of them into your trip, while each country is more than worthy of a focused, extended stay as you immerse yourself in the culture and communities.

The Possibilities Are Endless

Set to a backdrop of an impressive variety of landscapes, from lush tropical rainforests to the breath-taking Rocky Mountain range, North America offers a unique adventure for every traveler. Take a road trip along the Pacific Coast highway, zip-line through Canada’s temperate rainforests, or journey through Mexico’s Copper Canyon by train. The endless opportunities of the land will leave you wanting to discover more.